Nike FC presents the Footballverse

Nike House of Innovation Paris

Interactive installation

2022

For the World Cup 2022, Nike brought at House of Innovation Paris a Rocket League competition broadcasted live on Twitch. Two game stations including two PS5, were created to introduce customers to the game.

On top of the gaming stations, the setup highlighted a jersey flocking station, a customisation table for workshops session and showcased all the latest National Team Kit collection.

Creative agency: Hatter

Build: satis&fy

Digital content: Uncanny Valley Studio

Photography: Valentin Fougeray

Role:

In-house lead creative producer

Budget allocation

Digital content production management

Vendors management

Photo production

Setup supervision & maintenance

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