Nike 50th Anniversary

Nike House of Innovation Paris

Interactive installation

2022

For its 50th Anniversary, Nike took immersive storytelling to the next level by introducing an interactive, robotic assistant (DiNA) to showcase stories from the Department of Nike Archives (D.N.A).

This bespoke experience allowed visitors to uncover the heritage of each item via a touch screen and intuitive UX, using the robot to retrieve your selected item from the archives. 

Creative agency: Hotel Creative

Build: satis&fy

Digital experience: Uncanny Valley Studio

Photography: TDM Space

Role:

In-house creative producer

Internal & external resources allocation

Budget & timeline management

Digital content production management

Setup supervision & maintenance

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