Nike 50th Anniversary
Nike House of Innovation Paris
Interactive installation
2022
For its 50th Anniversary, Nike took immersive storytelling to the next level by introducing an interactive, robotic assistant (DiNA) to showcase stories from the Department of Nike Archives (D.N.A).
This bespoke experience allowed visitors to uncover the heritage of each item via a touch screen and intuitive UX, using the robot to retrieve your selected item from the archives.
Creative agency: Hotel Creative
Build: satis&fy
Digital experience: Uncanny Valley Studio
Photography: TDM Space
Role:
In-house creative producer
Internal & external resources allocation
Budget & timeline management
Digital content production management
Setup supervision & maintenance