Nike FIT ADV

Nike House of Innovation Paris

Immersive installation

2021

A multisensory weather simulator highlighting the unique protective capabilities of the latest FIT ADV line at Nike House of Innovation Paris. The installation revolves around a 7 meters wide high-res LED screen, displaying different weather typologies in real-time using Unreal Engine.

Customers immerse themselves into the scenes while a robotic arm carrying a high-end film camera captures their movements in sync.

Creative agency: Modem works

Build: satis&fy

Digital content: Accept & Proceed

Robotics: Vendome Robotics

Photography: Benoît Florençon

Videography: Charles Lanceplaine

Role:

Lead creative producer on-site

Budget and timeline management

Resources allocation

Digital content production management

Photo and video shoot production

Setup supervision & maintenance

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