Nike FIT ADV
Nike House of Innovation Paris
Immersive installation
2021
A multisensory weather simulator highlighting the unique protective capabilities of the latest FIT ADV line at Nike House of Innovation Paris. The installation revolves around a 7 meters wide high-res LED screen, displaying different weather typologies in real-time using Unreal Engine.
Customers immerse themselves into the scenes while a robotic arm carrying a high-end film camera captures their movements in sync.
Creative agency: Modem works
Build: satis&fy
Digital content: Accept & Proceed
Robotics: Vendome Robotics
Photography: Benoît Florençon
Videography: Charles Lanceplaine
Role:
Lead creative producer on-site
Budget and timeline management
Resources allocation
Digital content production management
Photo and video shoot production
Setup supervision & maintenance