Nike Play New

Nike House of Innovation Paris

Interactive installation

2021

To celebrate the spirit of the 2021 Olympics, Nike launched ‘Play New’ as an open invitation to discover Sport in new ways.

At House of Innovation Paris, the concept of ‘Play New’ came to life through innovation product storytelling using AR, immersive and interactive large scale digital experience that encouraged movement with playfully created virtual avatars.  

Creative agency: Hotel Creative

Build: satis&fy

Digital content: Accept & Proceed

Interactive experience: Uncanny Valley Studio

Photography: TDM Space

Role:

In-house creative producer

Budget coordination

Digital content production management

Photo & video shoot production

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