Nike Play New
Nike House of Innovation Paris
Interactive installation
2021
To celebrate the spirit of the 2021 Olympics, Nike launched ‘Play New’ as an open invitation to discover Sport in new ways.
At House of Innovation Paris, the concept of ‘Play New’ came to life through innovation product storytelling using AR, immersive and interactive large scale digital experience that encouraged movement with playfully created virtual avatars.
Creative agency: Hotel Creative
Build: satis&fy
Digital content: Accept & Proceed
Interactive experience: Uncanny Valley Studio
Photography: TDM Space
Role:
In-house creative producer
Budget coordination
Digital content production management
Photo & video shoot production